- Warner Bros releases The Flash on blockchain, a first in the industry.
- The Flash Web3 Movie Experience offers exclusive NFTs and augmented reality collectibles.
- Warner Bros collaborates with Eluvio for an immersive blockchain-powered film experience.
Warner Bros Home Entertainment, the renowned entertainment studio responsible for blockbuster movies such as The Dark Knight and Justice League, has recently unveiled its latest superhero film, The Flash, on the blockchain. This groundbreaking move marks the first-ever release of a new movie on the blockchain while still being distributed through conventional channels.
Warner Bros announced on Twitter their plans to release The Flash on WB Movieverse, an online platform showcasing the production house’s web3 collection. This new web3 release is a result of their collaboration with Eluvio, a trailblazer in content blockchain technology. Users can get a sneak peek of the blockchain experience, with the official sale commencing on July 18, 2023.
Warner Bros has recently announced the launch of The Flash Web3 Movie Experience, which will be available as a multimedia non-fungible token (NFT) for passionate fans to possess. This groundbreaking Web3 movie will allow viewers to acquire exclusive key art, explore digital easter eggs, and unveil concealed augmented reality (AR) collectibles. Moreover, NFT owners will be privileged to trade the web3 movie within a community marketplace from August 1, 2023.
Michelle Munson, CEO and co-founder of Eluvio, highlighted that using the Eluvio Content Fabric enables Warner Bros. and the wider industry to embrace an innovative immersive digital sell-through experience for 4K films and premium video assets. This cutting-edge solution leverages secure blockchain access and ownership, ensuring a seamless and secure streaming experience.
Warner Bros and Eluvio have collaborated to introduce an immersive and interactive encounter with The Flash, leveraging cutting-edge blockchain technology. This groundbreaking experience enables viewers to actively engage with the film by unearthing concealed cryptographic puzzles, thereby assisting The Flash in traversing various cinematic realms. Each acquisition will grant access to unique and exclusive digital artwork showcasing The Flash alongside other prominent characters from the movie.
