- Google updates ad guidelines for Cryptocurrency Coin Trusts.
- New crypto ad policy effective January 29, 2024.
- Advertisers must obtain Google certification for crypto ads.
Google has recently updated its advertising guidelines as a continuous endeavor to enhance its standards, specifically introducing modifications to the policy regarding advertisements for Cryptocurrency Coin Trusts.
Cryptocurrency Coin Trusts are financial instruments that allow for the simple exchange of shares in trusts with substantial quantities of cryptocurrencies. Nevertheless, these trusts offer their investors shares representing ownership in cryptocurrencies rather than those holding them.
Safeguarding Customers
The new updates are planned for execution on January 29, 2024, aiming to protect customers against risks associated with crypto investments and to ensure they receive more reliable information. The primary target of the upcoming update is advertisements for cryptocurrency coin trusts in the United States.
Advertisers are now required to fulfill specific criteria and obtain certification from Google to display cryptocurrency-related advertisements. This certification process has been implemented to enhance the overall quality and trustworthiness of crypto ads on the platform by ensuring that advertisers adhere to predetermined standards.
The alert indicates that those involved in marketing must verify their crypto coin trusts for any issues and ensure that their operations comply with Google’s standards for financial products.
Furthermore, a green checkmark will likely be displayed during the certification process, indicating that the advertiser has met Google’s requirements and can conduct advertising campaigns for Cryptocurrency Coin Trusts.
Despite these changes being specific to the U.S., Google emphasizes that marketers must adhere to the regulations in any location where their ads are displayed. The guidelines will apply to all accounts advertising Cryptocurrency Coin Trusts, ensuring they are followed worldwide.
