- Google will allow blockchain-powered games offering NFTs to use its ad services.
- The policy change does not include NFT-based gambling or related content.
- Google’s policy revision reflects growing recognition of NFT-based gaming.
Google has updated its advertising guidelines to permit blockchain-powered games offering Non-Fungible Tokens (NFTs) to utilize its ad services, provided they adhere to specific regulations. According to the announcement, this policy revision is slated to be implemented from September 15, 2023, marking a significant shift five years after the original prohibition in 2018.
The updated regulation now permits blockchain-powered games providing non-gambling gaming services to promote their offerings via the platform. Specifically, the policy amendments give the go-ahead to games, enabling players to acquire in-game assets that meet the criteria of exchangeable NFTs.
Nonetheless, the endorsement does not encompass games that feature NFT-based gambling or promote gambling-related content. Rather, the firm mandates these games to adhere to its gambling and games policy and secure a Google Ads certification.
Additionally, Google has expressed its anticipation that all entities will adhere to the local regulations relevant to their base of operations. Similarly, these entities are also expected to comply with the laws of the nations where their advertising targets reside.
Nonetheless, the firm cautioned that any breach of its regulations could result in a suspension. As per the declaration, games that fail to comply with the advertising guidelines are at risk of suspension. Before this, the firm assured that a 7-day warning would be issued before any suspension was enforced.
Google’s recent policy revision indicates an increasing recognition of NFT-based gaming within the industry. Since their inception, these blockchain-powered games have witnessed a meteoric rise in popularity, even within conventional gaming circles. Unlike traditional Web2 games, NFT games offer players the unique opportunity to possess in-game assets and exchange them as Non-Fungible Tokens in various digital marketplaces.
